Find the cheapest Challenge fuel today - Live prices at 56 stations

Compare Challenge pump prices across New Zealand. Current range: 289.9c to 364.9c/L. Average: 308.6c/L.

By the Petrolmate Data Team · Last updated 05 September 2026 · Sources: NSW FuelCheck, QLD Fuel Price Reporting, SA Fuel Pricing Information, VIC Fair Fuel, WA FuelWatch, NT MyFuel, Tasmania FuelCheck, and community-verified prices

Cheapest Challenge stations right now

# Station Suburb Price
1 Challenge Sunshine Bay Sunshine Bay 289.9c
2 Challenge Matamata Matamata, WKO 293.9c
3 Challenge Massey, Auckland Massey, AKL 293.9c
4 Challenge Te Kauwhata Te Kauwhata, WKO 293.9c
5 Challenge Pukekohe Pukekohe 295.9c

Find Challenge near me right now →

56
Stations
13
States
289.9c
Lowest Price
308.6c
Average Price
91.3c
vs Market Avg
Market Position
Cheapest (202.0c) Market Avg Most Expensive (242.8c)

Challenge is 91.3c more expensive than the market average

14-Day Price History
Daily Avg -4.6c this week
23 Aug Today

Challenge operates 56 fuel stations across 13 regions in New Zealand. Current unleaded prices range from 289.9c to 364.9c per litre (NZD), with an average of 308.6c/L. Challenge averages 91.3c/L above the New Zealand market average of 217.3c/L. The cheapest Challenge prices are in Auckland (298.4c/L), while Marlborough is higher at 336.9c/L.

PetrolSMART. Smart Fuel Insights

Challenge Prices Steady
Prices at Challenge are holding steady at the moment. We're tracking 75 stations across Australia.
0 Price Drops Spotted
We've found 0 Challenge servos with recent price drops, currently cheaper than their local area average.
Cheapest Day: Wednesday
Looking at the data, Wednesday tends to have the best prices at Challenge. Worth keeping in mind for your next fill.

PetrolSMART Price Intelligence

PetrolSMART Market Sentiment
15%
12%
12%
61%
Fill Now
Good Value
Fair
Wait
Check

Check individual station prices in Challenge

7-Day Price Forecast
-2.8c
average expected change
4
forecasting
drop
70
stable
1
forecasting
rise
Prices Expected to Drop
Prices across Challenge are forecast to drop around 2.8c on average over the next week. If you can wait, you might save.
Best Day to Fill Up
Wednesday

Based on historical price patterns in Challenge, Wednesday tends to offer the best prices. Midweek can be a sweet spot before weekend price hikes.

Best Day to Fill Up
Thursday
307.2c avg · Save up to 2.3c/L
Cheapest Suburb
289.9c avg ·
Cheapest In
10%
of 29 local markets
Metro vs Regional
5.6c
metro areas are cheaper

Cheapest Challenge Stations Right Now

Challenge Sunshine Bay
Sunshine Bay, 5013
289.9¢/L
519, Marine Drive
Challenge Matamata
Matamata, WKO 3400
293.9¢/L
118, Broadway
Challenge Massey, Auckland
Massey, AKL 0614
293.9¢/L
2/5, Triangle Road
Challenge Te Kauwhata
Te Kauwhata, WKO 3710
293.9¢/L
35, Main Road
Challenge Pukekohe
Pukekohe, 2120
295.9¢/L
167-169, Manukau Road
Challenge Winchester
Winchester, 7985
298.8¢/L
126, Temuka-Orari Highway

Challenge Prices by State

State Stations Min Price Avg Price Max Price
18 289.9¢ 306.5¢ 317.9¢
Canterbury 13 301.9¢ 311.5¢ 364.9¢
Waikato 9 293.9¢ 304.0¢ 309.9¢
Auckland 4 293.9¢ 298.4¢ 299.9¢
Otago 2 299.9¢ 308.4¢ 316.9¢
Manawatū-Whanganui 2 309.9¢ 321.9¢ 333.9¢
Wellington 2 308.9¢ 317.4¢ 325.9¢
Tasmania 1 306.9¢ 306.9¢ 306.9¢
Taranaki 1 308.9¢ 308.9¢ 308.9¢
Southland 1 312.9¢ 312.9¢ 312.9¢
Hawke's Bay 1 318.9¢ 318.9¢ 318.9¢
Marlborough 1 336.9¢ 336.9¢ 336.9¢
Gisborne 1 305.9¢ 305.9¢ 305.9¢

Challenge Prices by Fuel Type

Fuel Type Stations Cheapest Average
Diesel 48 254.9¢ 276.6¢
LPG/Autogas 6 170.0¢ 193.8¢
Premium Unleaded 95 46 315.9¢ 328.6¢
Unleaded Petrol 56 289.9¢ 308.6¢

How Challenge Compares

Average unleaded prices compared to other major brands

Ampol
213.5¢
Bp
220.4¢
Independent
223.9¢
7-Eleven
206.8¢
Shell
207.3¢
Coles
208.4¢
United
204.8¢
Metro
202.0¢

Market average: 217.3c/L

Popular Challenge Locations

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Challenge Deep Insights

Challenge is a New Zealand fuel brand with nearly 100 stations across both islands, known for competitive regional pricing and locally owned operations.

Price Trend Analysis

7-Day Trend

-4.6c
Falling (-1.5%)

30-Day Trend

-5.3c
Falling (-1.7%)

30-Day Range

306.0c - 312.7c
Volatility: Medium

Price Distribution

Where Challenge stations fall on the price spectrum:

Under 170c 170-190c Over 200c

Median Price

306.9c
50% of stations below this

Standard Deviation

±11.5c
Moderate pricing

Price Spread

75.0c
299.3c to 317.4c (10th-90th)

Best Day to Fill Up at Challenge

309.5c
Sun
307.9c
Mon
307.9c
Tue
308.0c
Wed
307.2c
Thu
308.5c
Fri
309.1c
Sat
Fill up on Thursday instead of Sunday to save 2.3c/L

Competitive Position

Cheapest In

10.3%
of 29 competitive markets

Below Average In

24.1%
of markets where Challenge operates

Rating

Below average
Overall competitive standing

Most competitive in: Matamata, Frankton, Carterton, Massey, Masterton

Metro vs Regional Prices

Metro Average

303.4c
4 stations in major cities

Regional Average

309.0c
52 stations outside metros

Difference

5.6c more
Metro areas are cheaper

Available Fuel Types

  • Diesel at 48 stations (from 254.9c, avg 276.6c)
  • LPG/Autogas at 6 stations (from 170.0c, avg 193.8c)
  • Premium Unleaded 95 at 46 stations (from 315.9c, avg 328.6c)
  • Unleaded Petrol at 56 stations (from 289.9c, avg 308.6c)

Smart Savings Tips for Challenge

  • Fill up on Thursday to save up to 2.3c/L compared to Sunday
  • Best value at Sunshine Bay (289.9c average)
  • Metro Challenge stations are 5.6c/L cheaper on average
  • Look for stations in the bottom 25% (under 302.6c) for best deals
  • Use Petrolmate to compare Challenge with other brands in your area before filling up

Where to find the cheapest Challenge today

Based on Petrolmate's live price feeds, the lowest-priced Challenge station in New Zealand is Challenge Sunshine Bay in Sunshine Bay, selling unleaded fuel at 289.9c per litre — that is 18.7 cents per litre below the Challenge network average of 308.6c/L. The next cheapest Challenge sites are Challenge Matamata (Matamata) at 293.9c, followed by Challenge Massey, Auckland (Massey) at 293.9c.

Across the Challenge network, metro stations are currently 5.6 cents per litre cheaper on average than regional locations for unleaded fuel. Metropolitan sites benefit from denser fuel competition, which typically drives pump prices lower during cycle troughs.

At 308.6c/L on average, Challenge currently sits 91.3 cents above the national market average of 217.3c/L, reflecting Challenge's premium positioning. Drivers looking for the cheapest fuel regardless of brand should compare against nearby independents before filling up.

Prices last updated: 05 September 2026 at 09:28 PM AEST | Based on 31 days of historical data

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