Find the cheapest Challenge fuel today - Live prices at 57 stations

Compare Challenge pump prices across New Zealand. Current range: 279.7c to 310.9c/L. Average: 297.4c/L.

By the Petrolmate Data Team · Last updated 22 July 2026 · Sources: NSW FuelCheck, QLD Fuel Price Reporting, SA Fuel Pricing Information, VIC Fair Fuel, WA FuelWatch, NT MyFuel, Tasmania FuelCheck, and community-verified prices

Cheapest Challenge stations right now

# Station Suburb Price
1 Challenge Southshore New Brighton, CAN 279.7c
2 Challenge Rotorua Westbrook, BOP 279.7c
3 Challenge Sunshine Bay Sunshine Bay 279.9c
4 Challenge Matamata Matamata, WKO 285.9c
5 Challenge Moonshine Upper Hutt 287.9c

Find Challenge near me right now →

57
Stations
13
States
279.7c
Lowest Price
297.4c
Average Price
104.8c
vs Market Avg
Market Position
Cheapest (176.8c) Market Avg Most Expensive (220.5c)

Challenge is 104.8c more expensive than the market average

14-Day Price History
Daily Avg +0.8c this week
08 Jul Today

Challenge operates 57 fuel stations across 13 regions in New Zealand. Current unleaded prices range from 279.7c to 310.9c per litre (NZD), with an average of 297.4c/L. Challenge averages 104.8c/L above the New Zealand market average of 192.6c/L. The cheapest Challenge prices are in Bay of Plenty (284.8c/L), while West Coast is higher at 308.9c/L.

PetrolSMART. Smart Fuel Insights

Challenge Prices Dropping
Good news - Challenge prices look set to drop around 8.5c on average over the next week.
1 Price Drops Spotted
We've found 1 Challenge servos with recent price drops, currently cheaper than their local area average.
Cheapest Day: Saturday
Looking at the data, Saturday tends to have the best prices at Challenge. Worth keeping in mind for your next fill.

PetrolSMART Price Intelligence

1
Price Drops
in last 24h
PetrolSMART Market Sentiment
100%
Fill Now
Good Value
Fair
Wait
Check

Check individual station prices in Challenge

7-Day Price Forecast
-8.5c
average expected change
25
forecasting
drop
48
stable
0
forecasting
rise
Prices Expected to Drop
Prices across Challenge are forecast to drop around 8.5c on average over the next week. If you can wait, you might save.
Best Day to Fill Up
Saturday

Based on historical price patterns in Challenge, Saturday tends to offer the best prices. Weekend prices tend to be higher with increased demand.

Best Day to Fill Up
Saturday
300.5c avg · Save up to 3.3c/L
Cheapest Suburb
279.7c avg · CAN
Cheapest In
17%
of 29 local markets
Metro vs Regional
0.3c
regional areas are cheaper

Cheapest Challenge Stations Right Now

Challenge Southshore
New Brighton, CAN 8061
279.7¢/L
60, Bridge Street
Challenge Rotorua
Westbrook, BOP 3015
279.7¢/L
330, Malfroy Road
Challenge Sunshine Bay
Sunshine Bay, 5013
279.9¢/L
519, Marine Drive
Challenge Matamata
Matamata, WKO 3400
285.9¢/L
118, Broadway
Challenge Moonshine
Upper Hutt, 5018
287.9¢/L
73, Moonshine Road
Challenge Milford, North Shore Auckland
Milford, AKL 0620
289.9¢/L
79, Kitchener Road

Challenge Prices by State

State Stations Min Price Avg Price Max Price
Canterbury 17 279.7¢ 298.5¢ 310.9¢
14 279.9¢ 295.8¢ 309.9¢
Waikato 9 285.9¢ 297.2¢ 305.9¢
Auckland 4 289.9¢ 295.2¢ 299.9¢
Otago 3 293.9¢ 303.4¢ 310.5¢
Bay of Plenty 2 279.7¢ 284.8¢ 289.9¢
Wellington 2 294.9¢ 300.4¢ 305.9¢
Southland 1 299.9¢ 299.9¢ 299.9¢
Tasmania 1 293.9¢ 293.9¢ 293.9¢
Taranaki 1 304.9¢ 304.9¢ 304.9¢
Hawke's Bay 1 299.9¢ 299.9¢ 299.9¢
West Coast 1 308.9¢ 308.9¢ 308.9¢
Gisborne 1 295.9¢ 295.9¢ 295.9¢

Challenge Prices by Fuel Type

Fuel Type Stations Cheapest Average
Diesel 52 224.9¢ 247.5¢
LPG/Autogas 5 170.0¢ 195.3¢
Premium Unleaded 95 43 305.9¢ 321.3¢
Unleaded Petrol 57 279.7¢ 297.4¢

How Challenge Compares

Average unleaded prices compared to other major brands

Ampol
188.0¢
Bp
197.5¢
Independent
198.4¢
7-Eleven
181.2¢
Shell
181.0¢
Coles
180.5¢
United
180.6¢
Metro
176.8¢

Market average: 192.6c/L

Popular Challenge Locations

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Challenge Deep Insights

Challenge is a New Zealand fuel brand with nearly 100 stations across both islands, known for competitive regional pricing and locally owned operations.

Price Trend Analysis

7-Day Trend

+0.8c
Rising (0.3%)

30-Day Trend

-19.2c
Falling (-6.1%)

30-Day Range

290.0c - 316.7c
Volatility: Medium

Price Distribution

Where Challenge stations fall on the price spectrum:

Under 170c 170-190c Over 200c

Median Price

296.9c
50% of stations below this

Standard Deviation

±7.4c
Consistent pricing

Price Spread

31.2c
289.9c to 307.6c (10th-90th)

Best Day to Fill Up at Challenge

302.0c
Sun
302.2c
Mon
302.4c
Tue
303.8c
Wed
302.8c
Thu
302.3c
Fri
300.5c
Sat
Fill up on Saturday instead of Wednesday to save 3.3c/L (strong pattern)

Competitive Position

Cheapest In

17.2%
of 29 competitive markets

Below Average In

17.2%
of markets where Challenge operates

Rating

Good
Overall competitive standing

Most competitive in: Frankton, New Brighton, Matamata, Masterton, Oxford

Metro vs Regional Prices

Metro Average

297.7c
6 stations in major cities

Regional Average

297.4c
51 stations outside metros

Difference

0.3c less
Regional areas are cheaper

Available Fuel Types

  • Diesel at 52 stations (from 224.9c, avg 247.5c)
  • LPG/Autogas at 5 stations (from 170.0c, avg 195.3c)
  • Premium Unleaded 95 at 43 stations (from 305.9c, avg 321.3c)
  • Unleaded Petrol at 57 stations (from 279.7c, avg 297.4c)

Smart Savings Tips for Challenge

  • Fill up on Saturday to save up to 3.3c/L compared to Wednesday
  • Best value at New Brighton (279.7c average)
  • Look for stations in the bottom 25% (under 293.9c) for best deals
  • Use Petrolmate to compare Challenge with other brands in your area before filling up

Where to find the cheapest Challenge today

Based on Petrolmate's live price feeds, the lowest-priced Challenge station in New Zealand is Challenge Southshore in New Brighton, CAN, selling unleaded fuel at 279.7c per litre — that is 17.7 cents per litre below the Challenge network average of 297.4c/L. The next cheapest Challenge sites are Challenge Rotorua (Westbrook) at 279.7c, followed by Challenge Sunshine Bay (Sunshine Bay) at 279.9c.

Across the Challenge network, regional stations are currently 0.3 cents per litre cheaper on average than metropolitan locations for unleaded fuel. Regional sites here buck the usual trend, often reflecting lower property costs and specific local competitive pressure.

At 297.4c/L on average, Challenge currently sits 104.8 cents above the national market average of 192.6c/L, reflecting Challenge's premium positioning. Drivers looking for the cheapest fuel regardless of brand should compare against nearby independents before filling up.

Prices last updated: 22 July 2026 at 07:17 AM AEST | Based on 30 days of historical data

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