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It depends on the specific site. Following Viva Energy's 2023 acquisition of the network, sites are being progressively rebranded from Coles Express to Reddy Express. Some locations have already completed the rebrand, while others still display Coles Express signage during the transition. Both brand names refer to the same business under Viva Energy ownership, and Flybuys fuel discounts work at both.

Yes. Viva Energy retained the Flybuys fuel partnership as part of the Coles Express acquisition. Flybuys members continue to earn points on fuel and in-store purchases, and can redeem 4 cents per litre fuel vouchers earned from a $30+ Coles supermarket spend. This applies at both Coles Express (legacy signage) and Reddy Express (new signage) stations.

No. Before 2023 some Shell stations honoured Flybuys fuel dockets through the Shell-Coles partnership, but this arrangement ended when Viva Energy acquired Coles Express. Flybuys discounts now apply only at Coles Express and Reddy Express stations, which are the former Coles Express network. Standalone Shell stations (also operated by Viva Energy but separately branded) do not accept Flybuys dockets.

Yes. Coles Express fuel is supplied by Viva Energy and is the same Shell-specification product sold at Shell-branded stations, including Shell V-Power 98. The DYNAFLEX premium additive package and the standard fuel grade specifications are identical. The difference is the retail brand and the loyalty program, not the fuel itself.

Spend $30 or more at Coles supermarkets (in-store or online), Liquorland, or First Choice Liquor in a single transaction. Scan your Flybuys card or app at checkout. A 4 cents per litre fuel voucher is automatically loaded to your Flybuys account. Visit a Coles Express or Reddy Express station within 30 days, scan your Flybuys card at the register, and the discount applies to the fuel purchase.

Coles Group sold the Coles Express fuel retail business to Viva Energy in 2023 for approximately $300 million, aligning with a broader strategy to focus on supermarket and liquor retail. The fuel retail business had been a joint venture with Shell since 2003, and the operational complexity of running service stations sat outside Coles' core grocery business. Selling to Viva Energy, already the fuel supplier, simplified the supply chain and allowed Coles to focus capital on its core retail operations while retaining the Flybuys fuel discount partnership.