Find the cheapest Coles Express fuel today - Live prices at 4 stations

Based on Petrolmate's live price feeds, the lowest-priced Coles Express station in Australia is Coles Express Valley View Wright Rd in Valley View Wright, SA, selling unleaded fuel at 163.9c per litre — that is 3.7 cents per litre below the Coles Express network average of 167.6c/L. The next cheapest Coles Express sites are Coles Express West Lakes (West Lakes) at 163.9c, followed by Coles Express Nudgee (Nudgee) at 168.9c.

At 167.6c/L on average, Coles Express currently sits 18.5 cents below the national market average of 186.1c/L, making Coles Express one of the better-value major-brand options when it is convenient.

Coles Express's densest station concentrations in Australia are in Brisbane Airport (QLD) with 2 stations averaging 173.9c/L, Nudgee (QLD) with 2 stations averaging 168.9c/L, Valley View Wright (SA) with 2 stations averaging 163.9c/L, and West Lakes (SA) with 2 stations averaging 163.9c/L. These suburbs represent Coles Express's strongest local footprint and are often where the brand is most price-competitive due to internal network competition. Drivers who regularly travel through these areas typically find it easy to compare multiple Coles Express sites on the same trip, which helps identify the cheapest local option before filling up.

History and Network

Coles Express operated as the fuel retail arm of Coles Group from 2003 to 2023, running a national network of approximately 700 Shell-supplied service stations under the Coles Express brand. The joint venture gave Shell retail distribution through Coles, while Coles gained a high-traffic fuel network that reinforced its Flybuys loyalty ecosystem. In May 2023, Viva Energy completed the acquisition of the Coles Express business for approximately $300 million, bringing the network under the same ownership as the Shell-branded stations Viva operates across Australia. Progressive rebranding to Reddy Express began in 2024; some sites still display Coles Express signage during the transition.

Pricing Strategy

Coles Express sites historically priced at a premium to independents and discounters, reflecting the Shell brand association and metro-heavy location strategy. After the Viva Energy acquisition, pricing policy is now set by Viva rather than Coles, and the network continues to participate in the east coast fuel price cycle in step with other major-branded sites. The 4 cents per litre Flybuys fuel discount remains the primary value proposition: combined with a $30+ Coles supermarket shop, Flybuys members still receive a fuel voucher valid at Coles Express and Reddy Express stations.

Loyalty and Rewards

Flybuys remains integrated with Coles Express (and Reddy Express) despite the ownership change. Customers earn Flybuys points on fuel and in-store purchases, and most importantly can redeem 4 cents per litre fuel vouchers earned by spending $30 or more at Coles supermarkets, Coles Online, or participating Liquorland stores. The Shell-era Flybuys association at other Shell sites was discontinued after the Coles Express sale; Flybuys discounts no longer apply at standalone Shell stations. Only Coles Express and Reddy Express sites honour Flybuys fuel vouchers.

Fuel Quality and Products

Coles Express stations sell Shell-specification fuel supplied by Viva Energy. The V-Power 98 RON premium fuel available at Coles Express is the same product sold at Shell stations and carries the same DYNAFLEX additive package. Standard fuel grades (ULP 91, E10, 95, Diesel) meet Australian Fuel Quality Standards. Post-acquisition, there has been no change to the fuel specifications or product lineup; the fuel is identical to what the stations sold under Shell-Coles branding prior to 2023.