Find the cheapest Reddy Express fuel today - Live prices at 331 stations

Based on Petrolmate's live price feeds, the lowest-priced Reddy Express station in Australia is Reddy Express Woolpak in Bendigo, VIC, selling unleaded fuel at 154.4c per litre — that is 15.4 cents per litre below the Reddy Express network average of 169.8c/L. The next cheapest Reddy Express sites are Shell Reddy Express Elizabeth Park (Elizabeth Park) at 156.9c, followed by Shell Reddy Express Granard Rd (Granard) at 158.5c.

Across the Reddy Express network, metro stations are currently 3.6 cents per litre cheaper on average than regional locations for unleaded fuel. Metropolitan sites benefit from denser fuel competition, which typically drives pump prices lower during cycle troughs.

At 169.8c/L on average, Reddy Express currently sits 14.5 cents below the national market average of 184.3c/L, making Reddy Express one of the better-value major-brand options when it is convenient.

Reddy Express's densest station concentrations in Australia are in Launceston (TAS) with 6 stations averaging 172.2c/L, Coomera (QLD) with 4 stations averaging 167.9c/L, Armadale (WA) with 4 stations averaging 162.4c/L, Belconnen Act (ACT) with 3 stations averaging 175.9c/L, and Goulburn (NSW) with 3 stations averaging 171.2c/L. These suburbs represent Reddy Express's strongest local footprint and are often where the brand is most price-competitive due to internal network competition. Drivers who regularly travel through these areas typically find it easy to compare multiple Reddy Express sites on the same trip, which helps identify the cheapest local option before filling up.

History and Network

Reddy Express is the consumer-facing brand launched by Viva Energy in 2024 following its 2023 acquisition of the Coles Express fuel retail network from Coles Group. Viva Energy, which already operated Shell-branded stations across Australia under a long-term Shell licence, chose to introduce a distinct Reddy Express identity for the former Coles Express network rather than collapsing the 700-site network into the existing Shell brand. The name references the fast, convenient refuelling experience Viva aims to deliver. Rebrand rollout is progressive, with many sites still displaying Coles Express signage during the transition period.

Pricing Strategy

Reddy Express pricing is set by Viva Energy and tracks the mainstream fuel price cycle in east coast metros alongside Shell, BP, and Ampol. The sites are positioned as convenience-led retail, with higher ancillary sales in food, coffee, and convenience goods compared to a pure fuel station. Pump prices at Reddy Express typically sit within a cent or two of other major-brand stations in the same suburb. The 4 cents per litre Flybuys fuel discount remains the most compelling reason to choose Reddy Express for Flybuys members, as the discount applies to every transaction when a qualifying voucher is active.

Loyalty and Rewards

Flybuys is the defining loyalty feature at Reddy Express. Members earn Flybuys points on fuel and in-store purchases, and redeem 4 cents per litre fuel vouchers earned from $30+ spends at Coles supermarkets, Coles Online, or Liquorland. The partnership survived the Viva Energy acquisition and is one of the core commercial rationales for maintaining a distinct Reddy Express identity rather than merging the network into the standalone Shell brand. Viva's own Shell stations do not accept Flybuys vouchers; the discount is exclusive to Reddy Express and legacy Coles Express sites.

Fuel Quality and Products

Reddy Express is supplied by Viva Energy, so fuel is the same Shell-specification product sold at Shell stations and at legacy Coles Express locations. Shell V-Power 98 RON is available at most Reddy Express sites with the full DYNAFLEX additive package. Standard ULP 91, E10, 95, and diesel grades meet Australian Fuel Quality Standards. The rebrand from Coles Express to Reddy Express has not changed the fuel specifications or product lineup in any way.